Our Mission
Our mission at Bright Beans is simple: to foster hope.
We believe business can be a force for good, and we’re committed to using our success to raise awareness and provide vital funding for those doing life-saving work. As a purpose driven social enterprise, we donate no less than 50% of our profits to organisations working on the frontlines of mental health crisis care, with a specific focus on suicide prevention.
In Australia, more than 3,000 people die by suicide each year. That’s an average of eight lives lost every day - more than double the number of road deaths. The further impacts are wider still; behind each of those lives lost are the families, friends, and communities left grieving.
Bright Beans was founded in memory of Callum—a beloved son, brother, and friend. At just 26, Callum was a talented carpenter with a bright future and a close-knit family who adored him. On the surface, everything seemed fine—but he was suffering in silence. His death came as a devastating shock to those who loved him most. Losing Callum has left a hole in our family that will never be filled. His absence is a constant reminder of how invisible mental pain can be, and how important it is that support is always within reach. Bright Beans exists because we don’t want other families to experience that kind of loss.
Lifeline and other crisis support services play a critical role in mental health responses and suicide prevention, answering over one million contacts annually—that’s a call for help every 30 seconds. These services are often the first point of contact for someone in crisis, and they rely heavily on community support to stay accessible.
We donate no less than 50% of profits derived through the sale of coffee and related services to organisations working in mental health and suicide prevention. As Bright Beans grows, we aim to do more than supply great coffee—we want to build community and encourage meaningful conversation. Inspired by the message of RUOK?, we believe every coffee break can be a chance to check in, connect, and be present for those around us.
Every cup of Bright Beans coffee contributes to saving lives, fostering resilience, and building a more compassionate world. Through our coffee and service sales, we support the work of suicide prevention organisations—helping connect people in crisis with the care they need. Together, we can create real, lasting impact—one cup at a time.
​For Help Call Lifeline Australia 13 11 14
*Source: Australian Institute of Health and ​Welfare www.aihw.gov.au
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